Our Story
With a focus on wellness, Full Beauty & Wellness is a local Hong Kong brand founded in 2022, a brand that wants to give customers a holistic beauty and wellness experience, positioned for white-collar women aged 20 to 45. The main brand is "SHAGIC", an in-house skincare brand launched by Hong Kong artist Chan Man-chi under the concept of Sharon+Magic, who is involved in every detail of the brand name, formulas, packaging and even product photography, in pursuit of the ultimate in product quality. In addition to this, Minzee also incorporates unique ingredients into its products to allow for completeabsorption and total skincare for our customers.
About Us
Full Beauty & Wellness is a diverse concept store in Hong Kong，slogan is Life is Full ofBeauty, with the purpose of seeking balance in aesthetic and well-being of life, a brand thatbrings the world of unique and quality beauty and skincare products to customers. The brandfocuses on wellness, because we believe that the true meaning of beauty is beyond what thenaked eye can see. True beauty is born from the heart. Full Beauty & Wellness offersproducts that give life to your skin by nourishing it - superficially and deeply, solving skinproblems while making it healthier; moisturizing your body and mind.
Our Philosophy
Our philosophy is to help our customers seek a balance between aesthetics and happinessin their lives. Although urban women are busy with work, we hope that our customers canfind a happy balance in their lives, not only in skin care but also in mind care. In addition, wealways emphasize on perfect product quality, so with our professional beauty knowledge andsense, Full Beauty & Wellness has actively searched and introduced the most potentialquality brands and products from all over the world. In the future, we will continue tointroduce more brands in order to share more quality brands to customers.